Google Expands Its Intellectual Property Portfolio
August 2, 2011Our economy is dependent on the growth of technology and innovation. Technology not only increases efficiency, but it also opens new opportunities for business expansion. For individual and business consumers, technology and innovation can be applied to specific needs and functions which enable growth, increase efficiency and productivity, and lead to better outcomes. However, for firms which create the innovative technology, their business operations rely on intellectual property and patents.
The Deccan Herald reports that Google has purchased more than 1,000 patents from IBM. Despite what one may expect, Google previously held only 700 patents. Recently, many reports have indicated that Google was attempting to boost its patent holdings from Nortel which would strengthen Google’s presence in the wireless industry and protect the tech company from future intellectual property litigation.
Google has emerged as a major player in the wireless industry with its Android smartphones and tablets. The wireless device segment is a multi-billion dollar a year industry which is constantly changing and relies heavily on technological innovation. Google has been a target for a number of patent infringement lawsuits, and expanding their intellectual property portfolio will shore up their ability to continue to use some existing technology and expand on its ability.
All tech based business face a similar reality as growth and competition continue changing. Constant change and innovation offer opportunities to expand and gain increasing market presence. Intellectual property patents provide businesses the legal mechanisms to protect their investments and ensure further development. The challenge for many companies is how to manage the business side of profiting from innovative developments and continuing to innovate and develop new technology.
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